The device could land at WWDC, which will take place next month.
Journalists have only one word in their mouths: Reality Pro. Under this name hides perhaps the first mixed reality headset from Apple, giving pride of place to a 4K screen, tailor-made autonomy thanks to removable batteries but also and above all a major potential for the figure of Apple business. The company could thus, in the long term, replace his iPhone by this product.
- First testers seem won over by Apple’s VR headset, which could democratize the model internationally
- This could be open to third-party developers and give pride of place to gaming
- Jony Ive would have participated in the project, with Phil Schiller in particular
Journalists have only one word in their mouths: Reality Pro. Under this name hides perhaps the first mixed reality headset from Apple, giving pride of place to a 4K screen, tailor-made autonomy thanks to removable batteries but also and above all a major potential for the figure of Apple business. The company could thus, in the long term,replace his iPhone by this product.
The opportunity to come back to the various rumors about the device which, in our opinion, prove that it already has everything great. Between commercial forecasts, technical characteristics, design and software: let’s do the accounts.
1 – The first testers would be conquered
To start, how can we not mention the case of a first direct testimony concerning the Reality Pro user experience?Evan Blass, one of the benchmarks for leaks in the smartphone market, reports that a tester who had the chance to take the headset in hand would have been very pleasantly surprised by its value proposition. Judge for yourself:
2 – Apple knows how to revolutionize a market
With this, remember that when Apple arrives on a market, it is generally not for nothing. On the contrary: the firm is rather known fordemocratize just about anything, from smartwatches to touchscreen smartphones to fingerprint sensors to mobile face recognition.
The arrival of the Reality Pro would however remainto qualify, since unlike thesmartwatches, smartphones or biometric unlocking, virtual reality has not yet proven itself to the general public. However, Apple is more likely to wait until clear validation from the market before embarking on a new vertical. And the company has every interest in doing so, given the walking disaster in which Mark Zuckerberg embarked with his “metaverse” and bad calculations.
3 – The hidden strength of Apple and the iPhone
Another advantage of Apple: its community of developers. The group knows how to federate, and for a long time since theApp Store was launched in 2008. It is moreover this public that will be present, above all, during the WWDC and its opening keynote – on June 5th. A perfect opportunity for the first tests of the Apple 360 degree platform.
Moreover,Sony or HTC are still struggling to convince with a cruel lack of basic services (communication, utilities, productivity…), but this is what promises to be one of the major strengths of Reality Pro. Its software ecosystem, between FaceTime and Messages, would thus give pride of place to third-party studios. Moreover, in general, when the manufacturer launches a new product, the creators are the first to follow suit. This is explained in particular because consumers are ready to pay more on iOS than on Android, even if all is not all rosy with the staggering 30% commission on in-app purchases that Apple charges.
4 – Gaming and entertainment
To go further, know that Apple is preparing a portal dedicated to sports streaming in virtual reality, with a neutral decor similar to that offered in the cinema. But it is above all the emphasis placed on gaming that should confirm Apple’s position as the world’s number one video game,acquired thanks to mobile titles on iPhone and iPad, which is reassuring.
According to Mark Gurman, it isPhil Schiller which would have pushed Apple to put the package on gaming. The marketing director of the multinational has been one of its brains since the return of Steve Jobs in 1997. He has notably worked on the development of the iMac, the iBook, macOS and even Apple Watch connected watches.
5 – Jony Ive at the helm
Finally, it is also Jony Ive who would have participated in the Reality Pro project. Knighted by Queen Elizabeth II, the specialist was the chief designer at Apple before his departure in 2019. He has also been seen working with Ferrari or Airbnb, but his main achievements are of course the iPad, the first iPod of the name and the original iPhone.
After leaving Apple, Jony Ive continued to work with the company asconsultant. He would thus have participated in the definition of the new guidelines for the chassis of the iMac, which with the version powered by an M1 chip has revised its format from top to bottom. The mixed reality headset, for its part, should stand out with a compact and light visor, thebatteries being worn around the waist as a belt.