Five Tips for Serving Plus-Size Consumers
1. Increase your size range
Unlock the doors to inclusivity and broaden your horizons with an expanded size range that goes beyond boundaries. By offering sizes up to 5XL and beyond, you can tap into a wider spectrum of consumer demographics, welcoming individuals of all shapes and sizes. Break down the barriers of traditional sizing norms and ensure equality by selling larger sizes at the same price, reflecting a fair and inclusive approach. Not only does this foster a sense of inclusiveness, but it also allows for efficient cost management by setting the base price around the largest size, minimizing excessive material expenses. Embrace the power of plus-size fashion, increase consumer reach, and create a harmonious shopping experience where everyone feels valued and treated fairly.
JOOR Fashion Experts Say:
Embrace the inclusive potential of fashion and recognize the significant growth and profitability within the plus-size clothing market. It’s time for your brand to broaden its perspective and capture a bigger picture by catering to diverse body types. By tapping into the thriving plus-size segment, you can unlock new avenues of success and ensure that fashion truly becomes accessible to everyone. Embracing inclusivity not only expands your customer base but also sends a powerful message of acceptance and empowerment. Don’t miss out on the opportunity to make a meaningful impact while reaping the rewards of a booming market.
2. Design with all bodies in mind
Increasing your range of sizes is an important first step in becoming inclusive, but that doesn’t mean just adding width and length. @wtfoffashion suggests that the best way to cater for all bodies is to avoid the standard straight cut and focus on what different proportions look like as you increase in size. Plus, use a variety of materials and shapes to give consumers options that fit their style.
JOOR emphasizes that each individual possesses a unique style and body shape, underscoring the importance of offering diverse fashion choices. Recognizing that a single style limits consumers’ ability to feel confident in their attire, it becomes imperative to embrace variety and inclusivity. By providing a wide range of styles, brands empower individuals to express themselves authentically and find garments that complement their unique identities. Embracing this philosophy ensures that everyone can feel confident and comfortable in what they wear, fostering a positive and empowering fashion experience for all.
3. Also include the size of jewelry and accessories
Having a range of sizes built for different bodies also goes for accessories. For example, @wtfoffashion also explores the importance of inclusivity in jewelry by expanding the size ranges to rings and belts, as well as apparel.
4. Style and plus size are not mutually exclusive
@b1gbimbo and @officialcatieli, prominent TikTok users, have voiced concerns regarding the lack of style diversity within plus-size clothing offered by certain brands. They highlight issues such as an overemphasis on floral prints and a limited range of fabric options. These critiques shed light on the importance of expanding design choices and fabric selections to cater to the diverse fashion preferences and needs of the plus-size community. By listening to these valuable insights and embracing a wider variety of styles and fabric options, brands can ensure that plus-size individuals have access to fashionable clothing that reflects their personal tastes and allows them to express their unique identities with confidence. To avoid this, aim for styles that are cohesive with your brand’s other ranges rather than creating a limited selection of plus sizes, and show that the patterns are achievable for all sizes.
5. Improve your digital offer
In a digital world, investment in and adoption of new technologies is a great way to improve the shopping experience, especially for plus-size consumers. Strategies like online virtual fitting rooms can alleviate common stress for plus-size consumers (as shown by @_katiefrances ) and ensure you’re on top of hot trends.
JOR comments:
“Experimenting with digital shopping experiences is a great way to showcase your pieces and relieve major stress for plus-size consumers.”