The powerful combination of Neuromarketing and Artificial Intelligence. According to the portal escoeuniversitas.com The combination of neuromarketing and artificial intelligence is proving to be a powerful tool for marketers, capable of generating exceptional results in promotional actions. Neuromarketing, which is based on knowledge of the brain and the connection between neuroscience and technology, makes it possible to understand the real preferences and emotions of consumers, while artificial intelligence facilitates the analysis and management of large volumes of consumer data. consumers, even in relation to their emotions.
Neuromarketing relies on neurotechnologies, such as brain imaging, to directly access the brain’s response to marketing stimuli. Observing the brain’s response directly is thought to provide a more authentic and pure view of a person’s preferences compared to other methods such as observed behavior or interviews, which can be subject to mental filters.
The link between emotions and purchase decisions has been extensively studied, and neuromarketing has demonstrated its practical application in this field. Emotions play a key role in purchasing decisions, and it is crucial that marketing strategies avoid evoking an emotional response from the audience. Studies conducted by Google and CEB have revealed that B2B brands have a greater impact with buyers when they use emotion in their marketing compared to the approach based solely on commercial value. Similarly, the consultancy Nielsen has used neuromarketing technology to measure the brain activity of respondents, finding that ads that generate a better emotional response experience a significant increase in sales.
See also: This is how the brain protects us from misleading advertising
Artificial intelligence has become a complementary tool for neuromarketing, as it can sort through and analyze large volumes of data in search of common patterns and trends. With access to the personal information consumers leave behind in their digital trail, artificial intelligence can help recognize personality profiles and target targeted marketing strategies toward consumer groups. The combination of artificial intelligence and neuromarketing allows you to offer personalization instead of standardization, which translates into more effective advertising campaigns and greater influence on customers’ buying decisions.
As artificial intelligence continues to evolve, its integration with neuromarketing techniques offers marketers a more accurate and reliable way to gauge consumer emotions and understand their decision-making process. Marketing has become one of the main use cases for artificial intelligence, with increasing investment in this technology and its adoption by the industry.
In short, the combination of neuromarketing and artificial intelligence is enabling marketers to gain greater insight into consumers’ real preferences and emotions, as well as to effectively personalize marketing strategies. This powerful combination is proving its usefulness in the field of marketing, generating exceptional results and improving decision-making in promotional actions.